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Rukka Hw2526
The world is changing, but we have learned to take better care of ourselves. We are more aware of the benefits of a healthy lifestyle, diet and exercise. Consumers expect products and services to offer a unique experience that stimulates all their senses. One tool already trending and widely in use is AI. But authenticity still plays a leading role in the brand’s communication.
JUST ADD REALITY.
75-year-old Rukka’s core message is emotional and personal – drawing inspiration from nostalgia and nature – seeking to improve people's well-being. Rukka also aims to make sustainable solutions for longer-term business practices, designing versatile and long-lasting products, creating optimistic micromoments for consumers and encouraging them to get stronger through sports, renew themselves, reach a higher level of overall satisfaction.
